Marketing Essentials
Type
Book
Authors
ISBN 10
0028200004
ISBN 13
9780028200002
Category
Unknown
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Publication Year
1990
Publisher
Description
Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned. - from Amzon
Number of Copies
1
