Marketing

Type

Book

Authors

Carl McDaniel

ISBN 10

0060443596

ISBN 13

9780060443597

Tags

Management & Leadership, Advertising, Marketing

Description

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing. - from Amzon

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